我們做SEO優(yōu)化推廣工作，就是一個(gè)不斷積累和沉淀的過程，沉淀的信息越多，用戶看到的結(jié)果也會(huì)越多。要知道，自然搜索占據(jù)了公司網(wǎng)站約1/3的流量，這個(gè)數(shù)據(jù)也告訴了我們SEO優(yōu)化的重要性。
　　Our SEO optimization and promotion work is a continuous process of accumulation and sedimentation. The more information we accumulate, the more results users will see. You should know that natural search accounts for about one-third of the traffic on the company's website, and this data also tells us the importance of SEO optimization.

　　如果你從事SEO優(yōu)化工作，關(guān)鍵詞的優(yōu)化技巧是必知的。
　　If you are engaged in SEO optimization work, keyword optimization skills are essential.
　　01、什么是SEO優(yōu)化？
　　01. What is SEO optimization?
　　SEO(SearchEngineOptimization)，即搜索引擎優(yōu)化。它泛指一種運(yùn)營手段，通過了解搜索引擎的算法機(jī)制，對網(wǎng)站的內(nèi)部、外部進(jìn)行調(diào)整優(yōu)化，從而提高網(wǎng)站在搜索引擎內(nèi)的自然排名。
　　SEO(SearchEngineOptimization)， That is, search engine optimization. It generally refers to an operational method that adjusts and optimizes the internal and external aspects of a website by understanding the algorithmic mechanisms of search engines, in order to improve the website's natural ranking within search engines.
　　相信大家已經(jīng)知道了百度已經(jīng)實(shí)施清風(fēng)算法3.0，一般搜索引擎推出新的算法會(huì)極大影響SEO優(yōu)化效果，而這次新算法給我們帶來了什么?
　　I believe everyone already knows that Baidu has implemented the Qingfeng Algorithm 3.0. Generally, the launch of new algorithms by search engines will greatly affect the SEO optimization effect. What has this new algorithm brought to us?
　　Title與網(wǎng)站正式名稱須符合
　　The title and official website name must match
　　Deion須與網(wǎng)站項(xiàng)目/內(nèi)容相符真實(shí)
　　Deion must match the website project/content truthfully
　　關(guān)鍵詞堆砌
　　Keyword Stuffing
　　簡單解釋一下，就是網(wǎng)站的外部信息必須與外部信息一致。
　　Simply put, the external information of a website must be consistent with the external information.
　　一般來說，SEO優(yōu)化包含站內(nèi)優(yōu)化和站外優(yōu)化。
　　Generally speaking, SEO optimization includes both on site optimization and off site optimization.
　　站內(nèi)優(yōu)化主要指的是網(wǎng)站本身的優(yōu)化，例如網(wǎng)站結(jié)構(gòu)調(diào)整、頁面優(yōu)化、代碼優(yōu)化、圖片優(yōu)化、地圖優(yōu)化、URL優(yōu)化、友情鏈接等。
　　On site optimization mainly refers to the optimization of the website itself, such as website structure adjustment, page optimization, code optimization, image optimization, map optimization, URL optimization, friendly links, etc.
　　站外優(yōu)化主要指的是外部鏈接建設(shè)，通過做高質(zhì)量的外鏈優(yōu)化，增加網(wǎng)站的曝光率。
　　Off site optimization mainly refers to the construction of external links, which increases the exposure of the website through high-quality external link optimization.
　　而無論是做站內(nèi)優(yōu)化還是站外優(yōu)化，都會(huì)涉及到一個(gè)重要的技能—關(guān)鍵詞優(yōu)化，這也恰恰最能體現(xiàn)運(yùn)營人員的水平所在。
　　Whether doing on-site optimization or off-site optimization, it involves an important skill - keyword optimization, which precisely reflects the level of operation personnel.
　　02、為什么要做關(guān)鍵詞優(yōu)化？
　　Why do we need to do keyword optimization?
　　互聯(lián)網(wǎng)的快速發(fā)展，改變著我們的工作、學(xué)習(xí)和生活方式，據(jù)可靠數(shù)據(jù)顯示，有87%的網(wǎng)民會(huì)利用搜索引擎查找需要的信息，而這其中有近70%的人會(huì)直接在搜索結(jié)果頁的第1-3頁查找自己所需要的信息。
　　The rapid development of the Internet has changed our way of work, study and life. According to reliable data, 87% of Internet users will use search engines to find the information they need, and nearly 70% of them will directly find the information they need on pages 1-3 of the search results page.
　　所以，我們做SEO優(yōu)化，就是要確保網(wǎng)站的排名靠前，讓更多的用戶看到并搜索網(wǎng)站。
　　So, when we do SEO optimization, we need to ensure that the website ranks high and allows more users to see and search for the website.
　　03、如何選擇關(guān)鍵詞？
　　03. How to choose keywords?
　　既然說要做關(guān)鍵詞優(yōu)化，必然少不了選擇關(guān)鍵詞。
　　Since keyword optimization is necessary, it is inevitable to choose keywords.
　　如何選擇呢?首先肯定是搜索用戶基礎(chǔ)大的關(guān)鍵詞;其次，一定要與我們文章(產(chǎn)品)相關(guān)的關(guān)鍵詞。
　　How to choose? Firstly, it must be keywords with a large user base for search; Secondly, it is essential to use keywords related to our article (product).
　　只有滿足這兩個(gè)維度，才是我們需要選擇的關(guān)鍵詞。
　　Only when these two dimensions are met, are the keywords we need to choose.
　　除此之外，我們還需要明確一點(diǎn)的是：SEOer剛開始做關(guān)鍵詞的時(shí)候，先選擇難度低、搜索量穩(wěn)定的長尾關(guān)鍵詞，通過這類詞拉動(dòng)核心關(guān)鍵詞的排名。
　　In addition, we also need to clarify that when SEOer first starts making keywords, they should choose long tail keywords with low difficulty and stable search volume, and use these keywords to drive the ranking of core keywords.
　　04、如何做關(guān)鍵詞優(yōu)化？
　　How to optimize keywords?
　　01、標(biāo)題關(guān)鍵詞優(yōu)化
　　01. Title keyword optimization
　　不管是標(biāo)題/標(biāo)簽關(guān)鍵位置一定要有關(guān)鍵詞，且與內(nèi)容相關(guān)，這是SEO優(yōu)化的準(zhǔn)則。
　　The key position of the title/tag must have keywords that are relevant to the content, which is the principle of SEO optimization.
　　這里不建議關(guān)鍵詞堆砌，或者與內(nèi)容主題不相關(guān)。(詳情請了解一下百度清風(fēng)算法3.0)
　　It is not recommended to stack keywords here or if they are unrelated to the content theme. (For details, please refer to Baidu Qingfeng Algorithm 3.0)
　　02、標(biāo)簽優(yōu)化
　　02. Label optimization
　　典型的權(quán)重標(biāo)簽有H1，strong，b標(biāo)簽、title標(biāo)簽等，這個(gè)地方的關(guān)鍵詞很重要，一定要區(qū)別對待，不要在頁面上濫用，選擇既定關(guān)鍵詞既能保證搜索引擎的排名，又能拉動(dòng)網(wǎng)站的權(quán)重。
　　Typical weight tags include H1, strong, b tags, title tags, etc. Keywords in this area are very important and must be treated differently. Do not abuse them on the page. Choosing established keywords can not only ensure search engine rankings, but also drive website weight.
　　03、詞頻和密度
　　03. Word frequency and density
　　網(wǎng)站內(nèi)出現(xiàn)的關(guān)鍵詞一定要注意詞頻和密度。
　　Be sure to pay attention to the frequency and density of keywords appearing on the website.
　　詞頻—關(guān)鍵詞出現(xiàn)的次數(shù)
　　Word frequency - the number of times a keyword appears
　　密度—關(guān)鍵詞出現(xiàn)數(shù)次/頁面文字
　　Density - keyword occurrence times/page text
　　一般來說，篇幅不長的頁面或文章出現(xiàn)2-3次關(guān)鍵詞即可，切記不要堆砌關(guān)鍵詞。
　　Generally speaking, keywords should appear 2-3 times on short pages or articles, and it is important not to pile up keywords.
　　04、關(guān)鍵詞的形式
　　04. Forms of Keywords
　　在選擇關(guān)鍵詞時(shí)，可以多增加一些關(guān)鍵詞的形式，例如同義詞、近義詞、不同稱呼等等，保證用戶在搜索時(shí)都能全部覆蓋到。
　　When selecting keywords, you can add more forms of keywords, such as synonyms, synonyms, different titles, etc., to ensure that users can cover all of them when searching.
　　想要做好關(guān)鍵詞優(yōu)化，一定要堅(jiān)持不懈!遇到降權(quán)、困難時(shí)也一定要保持淡定，不能慌張，先查找原因看看是否犯了搜索引擎的“忌”，只要堅(jiān)持白帽SEO優(yōu)化，成功是早晚的事兒。
　　To do well in keyword optimization, one must persevere! When encountering demotion or difficulties, it is important to remain calm and not panic. First, investigate the reasons to see if you have violated the "taboos" of search engines. As long as you persist in white hat SEO optimization, success is a matter of time.
　　本文由 濟(jì)南網(wǎng)站優(yōu)化 友情奉獻(xiàn).更多有關(guān)的知識(shí)請點(diǎn)擊 https://www.xinnuoshang.cn/ 真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請期待.
　　This article is contributed by Jinan website optimization friendship For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.